MUSLALA PROJECT IS ABOUT CREATING PUBLIC ART IN-BETWEEN JERUSALEM MANY BORDERS
Muslala is a community of creative people that bring together artists, social activists, educators, and entrepreneurs in the heart of Jerusalem. Members share the belief that art and creativity can bring about sustainable change. Since 2009, we have created high-profile, short and long-term projects in Jerusalem’s public spaces, particularly its downtown core, with a focus on art, community, and sustainability. In 2014, we created a “home” in the dilapidated rooftop of the Clal center called “The Terrace: An Urban Oasis,” which is Jerusalem’s largest people-powered engine for creative engagement and social change.
The Muslala Group operates on the premise that the power of art and creativity can alter ways of thinking and the conduct of society and individuals. The work we do is meant to promote the transformation of Jerusalem into an open and creative society in which every person is enabled to express and fulfill himself or herself. We believe that art is the only multi-cultural and international language and thus must be accessible, communicative and a key tool in creating a dialogue between people, groups, communities and nations.
The Muslala Group offers a platform for artists from various fields to work and create in Jerusalem. The emphasis is on the creation of art in public domain and on maintaining an open dialogue with local communities. We generate activities throughout the year in the belief that deep change comes out of continuous and constant action – like planting and then tenderly cultivating a seed that grows into a tree laden with fruit.
- Muslala is community of artists and craftspeople who live and thrive on the rich soil of Jerusalem.
- Our goal is to nurture and grow a sustainable and flexible community which is sensitive and connective between one and oneself, between one and his community, and between one and the Earth.
- Muslala is a greenhouse for initiatives that take place in the space between art, society, and sustainability.
- We believe art and creativity have the power to make a sustainable change, and we question the role of social art and the artist in the urban space in general and Jerusalem in particular.
- Our arms are open and our heart is beating.
Muslala is a community of artists and craftspeople who live and thrive on the rich soil of Jerusalem.
Our goal is to nurture and grow a sustainable and flexible community which is sensitive and connective between one and oneself, between one and his community, and between one and the Earth.
Muslala is a greenhouse for initiatives that take place in the space between art, society, and sustainability.
We believe art and creativity have the power to make a sustainable change, and we question the role of social art and the artist in the urban space in general and Jerusalem in particular.
Our arms are open and our heart is beating.
AND IN DIFFERENT WORDS:
THE MUSLALA GROUP OPERATES ON THE PREMISE THAT THE POWER OF ART AND CREATIVITY CAN ALTER WAYS OF THINKING AND THE CONDUCT OF SOCIETY AND INDIVIDUALS. THE WORK WE DO IS MEANT TO PROMOTE THE TRANSFORMATION OF JERUSALEM INTO AN OPEN AND CREATIVE SOCIETY IN WHICH EVERY PERSON IS ENABLED TO EXPRESS AND FULFILL HIMSELF OR HERSELF.
WE BELIEVE THAT ART IS THE ONLY MULTI-CULTURAL AND INTERNATIONAL LANGUAGE AND THUS MUST BE ACCESSIBLE, COMMUNICATIVE AND A KEY TOOL IN CREATING A DIALOGUE BETWEEN PEOPLE, GROUPS, COMMUNITIES AND NATIONS.
“The Terrace: A Rooftop for New Urbanism” is a unique space that was built on the roof of the Clal building, a challenging retail center in the middle of Jerusalem, sometimes called “the white elephant of Jerusalem”.
The Terrace’s Goals:
THE TERRACE IS A CREATIVE LAB FOR SUSTAINABLE URBAN REVIVAL WHOSE GOAL IS TO TURN THE EXISTING BUILDING INTO A SUSTAINABLE AND THRIVING MECCA. WE AIM:
TO BECOME A NEW KIND OF PUBLIC SPACE:
THE TERRACE IS ENVISIONED AS AN INSPIRING LEADER IN ENVIRONMENTAL INNOVATION, AS WELL AS ARTISTIC AND COMMUNITY ASPECTS. THE TERRACE IS THE HOME OF THE MUSLALA COMMUNITY WHOSE CORE ACTIVITIES REVOLVE AROUND STRENGTHENING THE CONNECTION BETWEEN HUMANS, ENVIRONMENT AND OUR COMMUNITY.
TO BECOME THE MAIN ANCHOR POINT IN THE CLAL BUILDING REVIVAL PROCESS:
ORIGINALLY, THE CLAL BUILDING WAS MEANT TO BE A “SPIRAL STREET”. IN TIME, IT WAS DISCOVERED THAT THERE ARE MAJOR PLANNING ISSUES THAT PREVENT THE BUILDING OF COMPLETING ITS ORIGINAL PURPOSE OF BECOMING THE BEATING HEART OF THE CITY’S ECONOMY. THE POSITIONING OF THE THE TERRACE AT THE TOP OF THE SPIRAL STAIRCASE CAME AS A RESULT OF THE REALISATION THAT IF MORE PEOPLE WOULD COME TO THE TERRACE — AND IN ORDER TO DO SO WOULD CLIMB THROUGH THE WHOLE BUILDING TO GET THERE — THE BUILDING WOULD BECOME A COMMERCIAL CENTER AND AS THE HEART OF JERUSALEM.
TO GENERATE A ROOFTOP CULTURE:
THE TERRACE IS SITUATED ON TOP OF THE BIGGEST ROOF IN THE CITY CENTER OF JERUSALEM. IT THUS NATURALLY BECAME AN INSPIRATION WHEN IT COMES TO ROOF MAXIMIZATION. IN AN URBAN REALITY OF CONDENSED CITIES WHERE RESIDENTS STRIVE FOR A HIGH QUALITY OF LIFE, THE ROLE OF ROOFTOPS SHOULD BE TO FUNCTION AS THE CITY’S NEW GROUND LEVEL, ALTERNATIVE “EARTH”.
מטרות של מוסללה:
- המרפסת תמשיך להיות נקודת העוגן בתהליכי ההתחדשות של בניין כלל ונקודת השראה לעיר כולה – ״נווה מדבר עירוני״.
- מוסללה תתייצב כארגון וכקהילה באופן שהחברים בה בכל המעגלים והתפקידים יוכלו לממש את הפוטנציאל הגבוה שבהם.
- הרחבת החיבור וההשפעה על בניין כלל בדגש על המרכז המסחרי.
MUSLALA IS A JERUSALEM COMMUNITY OF CREATIVE PEOPLE, BRINGING TOGETHER ARTISTS, SOCIAL ACTIVISTS, EDUCATORS AND ENTERPANURS.
MEMBERS WORK IN THE BELIEF THAT ART AND CREATIVITY CAN BRING ABOUT SUSTAINABLE CHANGE. WE ARE ACTIVE IN JERUSALEM’S PUBLIC SPACES, PARTICULARLY IN THE CITY CENTRE.
WE HAVE BEEN WORKING TOGETHER IN THE CITY SINCE 2009, SERVING AS A GREENHOUSE AND HOME FOR PROJECTS IN THE SPHERES OF ART, SOCIETY AND SUSTAINABILITY, AND ALSO A PLATFORM FOR MEMBERS AND OTHERS IN ALL AREAS OF CREATIVITY.
MUCH OF OUR DAILY ACTIVITY TAKES PLACE IN THE TERRACE WITH SEVERAL SPECIAL EVENTS DURING THE YEAR, USUALLY IN COLLABORATION WITH OTHER CULTURAL BODIES.
MUSLALA IS AN OPEN CREATIVE COMMUNITY, AND YOU ARE SINCERELY INVITED TO JOIN US.
YOU MAY REGISTER FOR OUR NEWSLETTER, GIVE US A “LIKE” ON FACEBOOK, OR JUST COME AND VISIT!
Matan Israeli- Co manager and founder of Muslala (NP organization) since 2009, as well as the curator of the organization. Artist and creator, live and work in jerusalem. Graduated with a B.F.A from Bezalel. Curated projects in Mekudeshet, Israel Festival and more. Winner of the ministry of culture young artist award (2013)
Daphna Yalon– Co founder of The Terrace, earth based artist, coordinator of Adamahi center at The Terrace, head of the community field in Muslala. Graduated with a B.F.A from Bezalel (1995) and M.F.A from Tasmania, Australia University (2007). Her work was exhibited in many places in israel and around the world.
Nili Parlamuter- Administrative manager of the organization since 2013, with broad experience in NP organizations in jerusalem (Hazira- performance art arena, Zik NP organization, Synapse etc.) Artist and painter and a book designer in self publishing.
Ella Gil- Coordinator of Gag Eden center- a research and demonstration center for urban agriculture, green technologies and teaching tools of sustainability in the everyday life. Joined at Muslala in 2015, B.A in Biology and Environment. Currently studying for M.A at urban design. graduated a permaculture course.
Nadav Oren- Operational manager at The Terrace- landscape engineer. Been active at The Terrace in various projects, independent gardner. Very committed to The Terrace and to its existing potential for research and urban innovation. Co planner in The Terrace developing.
Yossi Aud- Coordinator of the biodynamic beekeeping center. The center was established in order to restore the missing bees back to the city, through natural-biodynamic beekeeping.
Yossi is an environmental, social, educational and business entrepreneurs, over 30 years. A Partner in leading, founding and managing national public projects, and NP Organizations that deals with environmental, social and educational issues. A teacher at the anthroposophic school Maayan. Give lectures and workshops on biodynamic beekeeping, and a teacher at David Yalin College for Education.
Eyal Bloch, chairman- sculptor and a social and educational entrepreneur. An educator and a Co Founder of The Institute for Education, Sustainability and Social Entrepreneurship at David Yalin Academy. One of the founders and the leaders of Waldorf education in Israel.
The Reccanaty for Educational Entrepreneur award winner (2005).
Co Founder of “Allinpeace” program- an educational project for elementary school children who comes from conflict zone. The program was chosen by the UN as one of the best peace education programs. Nowadays he works in developing social-economy models in Israel and Africa.
Nir Yogev- one of the senior business owners of the Clal building, arrived at the building from the day it was founded. Owner and manager of a music shop “Effect”, active associate in the organization and an active creator of good relationships between the organization and tha Clal building business owners.
Lidia Meltin- A member in Muslala since 2012, was an administrative manager until 2013. Since then she has taken part as a member at the board. Culture activist in jerusalem and the founder of the “Bar Kayma” NP Organization- arts, music and peace, many of the jerusalem culture institutes are running through it.
Neomi Tzur- Social activist in the quality of environment area in israel, politician and the a former deputy mayor. was responsible for strategic planning, quality of environment sustainability and historic preservation of the city. Neomi led many public fights for the environment and in other social fields. Amongst them there was a fight against an urban expending on the expense of the Jerusalem forest area, that entailed an addition of 20,000 residential units in the west ring highway inside of the green forest. Along with her entrance to the city hall she led the recycling revolution in Jerusalem, and worked to embed the city nature in the urban planning system, alongside with nurturing meaningful open spaces, such as “emek hazvaim” and the railway park. Founder and chairman of the “Green Pilgrimage”.
Chen Tamir- Curator at the CCA- center of contemporary art in israel. M.F.A from Bard college in curating studies, B.F.A in visual arts and B.A in anthropology from the York university at Toronto.
ARTICLES ABOUT MUSLALA PROJECT
נקודת המפגש: מתחת לגשר
Times of Israel: Cementing a space for coexistence at the Israel Festival
Jerusalem Post: Bridging the Gap
המרפסת – בניין כלל
נקודת המפגש: בין ירוק לאדום
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