Muslala is a community of artists and craftspeople who live and thrive on the rich soil of Jerusalem.
Our goal is to nurture and grow a sustainable and flexible community which is sensitive and connective between one and oneself, between one and his community, and between one and the Earth.
Muslala is a greenhouse for initiatives that take place in the space between art, society, and sustainability.
We believe art and creativity have the power to make a sustainable change, and we question the role of social art and the artist in the urban space in general and Jerusalem in particular.
Our arms are open and our heart is beating.
And in Diffrent Words:
The Muslala Group operates on the premise that the power of art and creativity can alter ways of thinking and the conduct of society and individuals. The work we do is meant to promote the transformation of Jerusalem into an open and creative society in which every person is enabled to express and fulfill himself or herself.
We believe that art is the only multi-cultural and international language and thus must be accessible, communicative and a key tool in creating a dialogue between people, groups, communities and nations.
“The Terrace: A Rooftop for New Urbanism” is a unique space that was built on the roof of the Clal building, a challenging retail center in the middle of Jerusalem, sometimes called “the white elephant of Jerusalem”.
The Terrace’s Goals:
The Terrace is a creative lab for sustainable urban revival whose goal is to turn the existing building into a sustainable and thriving mecca. We aim:
To become a new kind of public space:
The Terrace is envisioned as an inspiring leader in environmental innovation, as well as artistic and community aspects. The Terrace is the home of the Muslala community whose core activities revolve around strengthening the connection between humans, environment and our community.
To become the main anchor point in the Clal building revival process:
Originally, the Clal building was meant to be a “spiral street”. In time, it was discovered that there are major planning issues that prevent the building of completing its original purpose of becoming the beating heart of the city’s economy. The positioning of the The Terrace at the top of the spiral staircase came as a result of the realisation that if more people would come to The Terrace — and in order to do so would climb through the whole building to get there — the building would become a commercial center and as the heart of Jerusalem.
To generate a rooftop culture:
The Terrace is situated on top of the biggest roof in the city center of Jerusalem. It thus naturally became an inspiration when it comes to roof maximization. In an urban reality of condensed cities where residents strive for a high quality of life, the role of rooftops should be to function as the city’s new ground level, alternative “earth”.